Privacy Policy

This Privacy Policy explains how lodgeconsulting.co (“we,” “us,” or “our”) collects, uses, stores, and protects email addresses and related personal information submitted for marketing and communications purposes.

By providing your email address to us, you consent to the practices described in this Policy.

1. Information We Collect

When you submit your email address to us (for example, by subscribing to a newsletter, downloading content, registering for an event, or requesting information), we may collect the following information:

• Email address

• Name (if provided)

• Company name, role, or industry (if provided)

• IP address and general location data (e.g., city or state)

• Information about your interactions with our emails (such as opens, clicks, and unsubscribes)

We do not intentionally collect sensitive personal information (such as Social Security numbers, financial information, or health data) through marketing email forms.

2. How We Use Email Information

We use email information for the following purposes:

• Sending marketing emails, newsletters, insights, and promotional content

• Sharing updates about our services, offerings, events, or thought leadership

• Responding to inquiries or requests you initiate

• Personalizing content and improving relevance

• Measuring and analyzing campaign performance

• Maintaining internal marketing and communications records

We only use your email address for purposes that are reasonably related to the context in which it was provided.

3. Legal Basis for Processing

Depending on your state of residence, we process email information under one or more of the following legal bases:

• Consent – when you voluntarily submit your email address

• Legitimate business interests – such as marketing our services and improving communications

• Compliance with legal obligations – including recordkeeping and opt-out requirements

Where required by law, we obtain explicit consent before sending marketing communications.

4. Email Communications & Opt-Out

You may opt out of marketing emails at any time by:

• Clicking the “unsubscribe” link included in every marketing email

• Contacting us directly at privacy@lodgeconsulting.co

Opting out of marketing emails will not affect transactional or administrative communications (such as responses to inquiries you initiate).

We comply with all applicable email marketing laws, including the CAN-SPAM Act.

5. Sharing & Disclosure of Information

We do not sell email addresses.

We may share email information with trusted third-party service providers that help us operate our marketing and communications, such as:

• Email delivery platforms

• Marketing automation and CRM tools

• Analytics and performance measurement providers

These service providers are contractually required to:

• Use information only on our behalf

• Maintain appropriate confidentiality and security safeguards

We may also disclose information if required by law or to protect our legal rights.

6. Data Retention

We retain email information only for as long as reasonably necessary to:

• Fulfill the purposes described in this Policy

• Comply with legal and regulatory obligations

• Maintain suppression lists to honor opt-out requests

You may request deletion of your email information at any time (see Section 9).

7. Data Security

We implement reasonable administrative, technical, and organizational measures designed to protect email information from unauthorized access, disclosure, alteration, or destruction.

No system is 100% secure, but we take data protection seriously and continuously review our safeguards.

8. State Privacy Rights (U.S.)

Depending on your state of residence, you may have the right to:

• Know what personal information we collect and how we use it

• Access the personal information we hold about you

• Request deletion of your personal information

• Correct inaccurate personal information

• Opt out of targeted advertising or certain data processing

• Not be discriminated against for exercising your privacy rights

These rights apply under laws such as the California Consumer Privacy Act (CCPA/CPRA) and similar U.S. state privacy laws.

9. Exercising Your Privacy Rights

To exercise your privacy rights, including access or deletion requests, contact us at:

Email: privacy@lodgeconsulting.co

Subject Line: Privacy Request

We may verify your identity before fulfilling your request, as required by law.

10. Children’s Privacy

Our marketing communications are not directed to individuals under the age of 13, and we do not knowingly collect email addresses from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date. Continued use of our marketing communications after changes constitutes acceptance of the updated Policy.

12. Advertising & Targeted Marketing

lodgeconsulting.co may use personal information, including email addresses (in hashed or de-identified form where applicable), cookies, and similar technologies to support advertising and marketing efforts across third-party platforms.

These activities may include:

• Advertising on platforms such as Meta (Facebook and Instagram), LinkedIn, Google, and other advertising networks

• Measuring the effectiveness of advertising campaigns

• Creating audience segments or lookalike audiences

• Delivering content that is more relevant to your interests

We do not knowingly provide advertisers with personal information that directly identifies you (such as your name or raw email address) unless you have explicitly authorized it. Advertising platforms may process information independently in accordance with their own privacy policies.

Depending on your state of residence, some of these activities may be considered “targeted advertising” under applicable privacy laws.

13. Cookies & Tracking Technologies

We use cookies, pixels, tags, and similar tracking technologies on lodgeconsulting.co and across third-party sites to support functionality, analytics, and advertising.

These technologies may collect information such as:

• Browser type and device information

• IP address and approximate location

• Pages visited and interactions on our site

• Referring URLs

• Interactions with advertisements

Cookies and tracking technologies help us:

• Understand how visitors use our website

• Improve site performance and user experience

• Measure marketing and advertising effectiveness

• Support retargeting and interest-based advertising

14. Third-Party Advertising & Analytics Providers

We work with third-party providers that may place cookies or use similar technologies on our behalf, including but not limited to:

• Advertising platforms (e.g., Meta, LinkedIn, Google)

• Analytics providers (e.g., website analytics and performance tools)

• Marketing and conversion tracking tools

These third parties may collect information directly from your browser or device and may combine it with other information they have collected independently. Their use of information is governed by their respective privacy policies, not this one.

15. Cookie Preferences & Opt-Out Choices

You have choices regarding cookies and targeted advertising.

Depending on your location, you may be able to:

• Adjust cookie preferences through browser settings

• Block or delete cookies through your browser

• Use industry opt-out tools such as the Digital Advertising Alliance (DAA) or Network Advertising Initiative (NAI) opt-out mechanisms

• Opt out of targeted advertising through platform-specific settings (e.g., Meta Ad Preferences, LinkedIn Ad Settings)

If you are a resident of certain U.S. states (including California, Colorado, Connecticut, Virginia, and others), you may also have the right to opt out of targeted advertising. You can exercise this right by contacting us as described in Section 9.

Please note that disabling cookies may affect the functionality of the website.

16. “Do Not Track” Signals

Some browsers offer a “Do Not Track” (DNT) feature. At this time, lodgeconsulting.co does not respond to DNT signals due to the lack of a uniform industry standard.

17. Cross-Site & Cross-Device Data Use

We may use information collected via cookies and advertising technologies to understand usage across devices and sessions, where permitted by law. This helps us maintain continuity in marketing performance measurement and user experience.

Contact Us

If you have questions about this Privacy Policy or our email practices, contact us at:

lodgeconsulting.co

Email: privacy@lodgeconsulting.co